Digipaks
A digipak is a booklet this includes a lot of the band's information in, they choose what they want to put into it, a list of the songs is usually key, also a short bio on each of the band members. But this is completely customisable to the band's preferences.
The digipak usually opens up into three parts and also a plastic holder

Digipacks are a type of CD packaging made out of card stock or other heavy paper or cardboard material. They can open like a book, or it can have three parts so that one portion of the packaging opens to the right and one to the left with the CD in the centre. Usually, the part that holds the CD is plastic like a normal CD case - it also allows you to attach the information to the plastic.

Star Image

According to Goodwin's theory a music video will always include some sort of visual that relates to the band's identity within the media industry, for example in Greenday's song 'American Idiot' there are large images of the logo associated with them, this is also used on the CD and album cover so that it is a well known symbol.

This star image is reflected through their album artwork, bands spend a lot of money in creating good looking visuals for their album cover. If a band is to change their image to the public it can be seen in their music videos and ablum artwork as well, for example the popular artist 'Example' began his career performing primarily rap songs. Because he had his 'own' genre in the sense that there are very few successful white rappers from Fulham he could create a unique sound which has a very raw and untampered feeling to it, this can be seen in his album cover in which he is sitting in a crystal ball. Whereas when he changed his music for his second album which he describes as 'disfunctional electro' he is wearing a range of different clothes and it appears more edited which reflects the music that he provides to the public.