Brands

Branding is a type of advertisement that artists use to boost their popularity and notability. It is important for an artist to have a specific type of brand so that they can adapt their star image around it. Their brand follows them throughout everything they do including the merchandise that is available to the public, this can involve posters, clothes and badges. having merchandise with their branding on is important because it is a very strong form of distribution, if a person were to see someone with a badge of a band that they don't know, they could ask who's it is and would then be told by that fan about the music. This actively helps to spread a band's notariety through word of mouth and all they have to do is produce the merchandise.

This sort of advertising is important and has been used throughout the years by many bands, the beatles for example used their brand image to sell more merchandise and also to build popularity and become more mainstream (not that they needed it!)

Merchandise that includes the band's brand can usually be found on the band's website so that they can sell more. Bands are increasingly selling their merchandise online for ease of access to the public, also because distributors in more recent times have become able to sell to places all over the world. This allows fans who cannot go to see the artist in person because they live abroad.



Merchandise can also be sold when the bands are touring, usually at larger gigs where arena's are built with stands set up to sell whatever is there.

Branding is important because fans can instantly recognise a band's logo or image that is on the merchandise, branding can be widespread across all of the band, behind the stage, on the drum set, basically wherever the band choose to have it. One key example of this is Greenday with their logo of a hand holding a heart-shaped grenade, this image is used in their music videos as well as being on t-shirts and on their album cover.

My Song

Permission

It is important to gain permission from an artist before using their music as failure to do so is in breach of copyright laws and makes it illegal. This is why I found it important to contact the artist who's music we are using to first gain permission to use his song, Alex, our artist, on both occassions that I sent my emails responded quickly giving me full access to all of his music. Bellow is a copy of the conversation that we had over email, highlighted in blue text are his responses to my original emails.

On 20 Jul 2010, at 18:09, Elliott Gallimore wrote:

Hi Alex, my name is Elliott Gallimore, I'm currently studying my A-levels and have been set the task to create a music video over the summer using the song of my choice and would like to ask permission to use your song 'Candy Floss'. In the interest of copyright i thought it important to ask authorisation from yourself. Thankyou very much for your time,
Elliott Gallimore

Sure, help yourself! :D

x

On 22 Jul 2010, at 14:55, Elliott Gallimore <elliottgallimore@ymail.com> wrote:

Hi again Alex, sorry about this but I was wondering whether instead of Candy Floss as the song that I make a music video for could I perhaps use 'The World is Mine (I don't know anything), thanks very much for your help :D

All my songs are available for whatever people want, so yeah, go ahead :D x

Storyboard

*Scene One*
Worms eye view - Shot of wheel pulling up, door opens foot steps out
Over the shoulder (behind back) -Person gets out of car, camera follows from behind as they walk up to the door and knock. Door opens, girls jumps out and hugs person.

FAMILY FLASH BACK

*Scene Two*
Close up of tea being made, water boiling/being poured etc.
Drinking tea, boy goes upstairs Camera follows from behind
Fade from young to old, posters/ bedding changes etc.
Pulls out box, opens up to reveal memento’s inside and a video.
Walks downstairs to put in video, close-up of hand
Both sit down, *Silhouette shot*

FAMILY FLASH BACK

Tear rolling down cheek. Close up

FAMILY FLASH BACK – BOY GOING TO UNIVERSITY

She hits him with a pillow Fade to black

Running Order

Scene one, piano playing, Girl going to the door as if it’s just been knocked, she opens the door to a younger male, hold in an embrace. Cup of tea being made (close up, lurpack)

Scene two *family flash back*

Scene three, goes upstairs into bedroom, suitcase on bed, sits on bed, goes to old room. Younger self running in hiding box of ‘keepsakes’ under bed. Cuts back to older, pulls box out revealing momentos and a video.

Scene four, coming downstairs to sister, with video, walk into living room.

Scene five *family flash back*

Scene six setting up living room, video into player, lights dim. Cuts to behind them *silhouette shot*

Scene seven *cuts of family videos put together*

Close up of girls face as tear rolls down her face

Scene eight *cuts back to family video*

Scene nine *silhouette shot zooming out*