Many artists started with their own niche, that one thing that made them stand out against the others, this could be through the star's image or the way that they sing. Lily Allen has been famed for having her own unique style of music which she herself coined as being her own, however since then other artists have come along and attempted to replicate her type of music. Kate Nash has been seen to try to adopt this music style however has appeared to be copying Allen's style and is therefore less popular.
It is now becoming increasingly easy to become famous as there are multiple mediums in which a person can show their niche to the world. Websites such as bebo and myspace as well as tv shows such as the X factor allow people to advertise themselves to the world by showing what they do best.
Some artist's niches are their image, by creating an air of mystery about themselves, this can be seen in bands such as gorillaz who almost never show themselves to the public but instead use cartoon images to represent themselves. Other artists reveal themselves to their audience but take on another persona whilst on stage, artists such as Lady Gaga and Marilyn Manson give themselves a strange reputation so that they are well known in the music industry.
Super Furry Animals used their star image and more importantly their name to create the video to their song 'Golden Retrievers' in which they themselves become Yeti like creatures. Artists also usually use comedy to further their public image, eminem for example used the novelty of being one of the first successful white rappers to make it into the public domain.
Thursday, 15 July 2010
Tuesday, 6 July 2010
Types of Music Video
Goodwin stated that there are three main different types of music video that are followed by artists:
The first is the performance video, this is mainly a video of the artists performing their song, this is usually recorded in a studio so that sound quality can be vastly improved on filming it on set with all of the other background sounds that would get in the way. However this is not always the case, for example in one of OK Go's videos named this to shall pass is a key example of this, in that music video they perform with a large marching band which was actually filmed live and released to the public. This video was also a success in that it was filmed in one take, a method that OK Go have cornered the market in as their other music videos use this idea also. This type of music video is common in rock bands as they usually like to advertise a 'raw' and 'untouched' feeling to their music videos so that it says that the band is still only about producing good music.
Another type of music video is the narrative video, this usually tells a story which is often based around the music. For example, example's Last Ones Standing has been cleverly made to mimic a cop show from the 80's, only at one point does example actually mime the words of the song, and the rest follows the daily activities of the fictional cop character that he portrays.
The final type of music video is the concept based, this is where a video is particuarly notable due it's content and the unique-ness of it. For example OK Go's Here it goes again is particuarly notable as it is performed on six tread-mills as the band sings the song to a choreographed dance whilst using the running machines. This video started on the internet and became world wide over night, the band used this 'one take' star image to create a name for themselves and have since created two other 'one take' videos.
The first is the performance video, this is mainly a video of the artists performing their song, this is usually recorded in a studio so that sound quality can be vastly improved on filming it on set with all of the other background sounds that would get in the way. However this is not always the case, for example in one of OK Go's videos named this to shall pass is a key example of this, in that music video they perform with a large marching band which was actually filmed live and released to the public. This video was also a success in that it was filmed in one take, a method that OK Go have cornered the market in as their other music videos use this idea also. This type of music video is common in rock bands as they usually like to advertise a 'raw' and 'untouched' feeling to their music videos so that it says that the band is still only about producing good music.
Another type of music video is the narrative video, this usually tells a story which is often based around the music. For example, example's Last Ones Standing has been cleverly made to mimic a cop show from the 80's, only at one point does example actually mime the words of the song, and the rest follows the daily activities of the fictional cop character that he portrays.
The final type of music video is the concept based, this is where a video is particuarly notable due it's content and the unique-ness of it. For example OK Go's Here it goes again is particuarly notable as it is performed on six tread-mills as the band sings the song to a choreographed dance whilst using the running machines. This video started on the internet and became world wide over night, the band used this 'one take' star image to create a name for themselves and have since created two other 'one take' videos.
Monday, 5 July 2010
Addicted to love
We have looked at the song 'Addicted to Love' by Robert Palmer. First released in 1986 it has been adapted and borrowed throughout the years, it has been noted that this music video has influenced such music videos as Tone Lōc's "Wild Thing", Shania Twain's "Man! I Feel Like a woman!" where the women dancing in Palmer's music video are then swapped for male models dancing in the same way. Also Bowling for Soup's "1985" has been said to have been influenced by Palmer's music video and finally Beyoncé's video "Green Light" also is said to share many of the same elements.
Artists seem to borrow and adapt from other music videos to build off of, they often use key points or ideas from other music videos, this can be as a parody (as seen in Weird Al Yankovic's music videos in which he makes fun of mainstream bands by changing the words and making new videos). Or even this could be due to nostalgic purposes, 1985 by Bowling for Soup uses the essence of many different 'classic' music videos to create a feeling of nostalgia whilst acting as a parody at the same time.
Artists seem to borrow and adapt from other music videos to build off of, they often use key points or ideas from other music videos, this can be as a parody (as seen in Weird Al Yankovic's music videos in which he makes fun of mainstream bands by changing the words and making new videos). Or even this could be due to nostalgic purposes, 1985 by Bowling for Soup uses the essence of many different 'classic' music videos to create a feeling of nostalgia whilst acting as a parody at the same time.
Thursday, 1 July 2010
Intertextuality and Music Videos
We have looked at a few different music videos and their relevence when looking at intertextuality within them. First we looked at 'Material Girl' by Madonna, this music video links with intertextuality in that it has been drawn from a film starring Marilyn Monroe. The scene is almost identical within the colourscheme and outfits however Madonna is singing in the place of Marilyn, this shows a popular film which has been adapted to build popularity.
We also watched Bohemian Rhapsody by Queen, we chose this because it was the start of the music video trend, although there had been these videos around prior to this. This video used effects and transitions never before seen in music videos that were only just coming to films.
We also watched Bohemian Rhapsody by Queen, we chose this because it was the start of the music video trend, although there had been these videos around prior to this. This video used effects and transitions never before seen in music videos that were only just coming to films.
Goodwin's music analysis
Andrew Goodwin wrote in the book 'Dancing in the distraction factory' the following key principles that are used in every music video in some way or another, we intend to follow these conventions to make a successful music video. The following are Goodwin's principles:
Music videos demonstrate gene characteristics (eg stage performance in rock video, dance routine)
This relates to our video in that it will be partly performance bace yet also narrative based so that we can include as much detail as we possibly can. This allows us to include the conventions of various types of music video including shots and effects. We intend to include a large amount of over exposed shots to show the purity behind the story.
There is a relationship between lyrics and visuals.
We will include a link between lyrics and visuals in that some of the lyrics link to what we will be showing, however we want to try to keep the music video slightly detached from the lyrics as it will make it easier to be unique.
There is a relationship between music and visuals.
We intend to use fast paced video montage at the parts when the music begins to pick up but also use slower transitions when the music is slower.
The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur accross their work (a visual style)
We will be using a range of close ups and extreme close ups to show the artist whilst they are singing in the recording studio. Also are going to include the star image motif of our artist so that it is recognisable, the image that we have chosen is playing cards due to the fact that it relates to the artist.
There is frequently reference to notion of looking (screens within screens, television etc)
Close ups of eyes show throughout, also the use of direct address in the home videos make it apparent that it is being recorder with someone that they know. Also the fact that they are watching a home video is also us to address the notion of looking.
There is often intertextual references to films, television, other music videos etc.
The use of movie posters that relate to films that would have been around when the home video was taken show that time has passed.
Music videos demonstrate gene characteristics (eg stage performance in rock video, dance routine)
This relates to our video in that it will be partly performance bace yet also narrative based so that we can include as much detail as we possibly can. This allows us to include the conventions of various types of music video including shots and effects. We intend to include a large amount of over exposed shots to show the purity behind the story.
There is a relationship between lyrics and visuals.
We will include a link between lyrics and visuals in that some of the lyrics link to what we will be showing, however we want to try to keep the music video slightly detached from the lyrics as it will make it easier to be unique.
There is a relationship between music and visuals.
We intend to use fast paced video montage at the parts when the music begins to pick up but also use slower transitions when the music is slower.
The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur accross their work (a visual style)
We will be using a range of close ups and extreme close ups to show the artist whilst they are singing in the recording studio. Also are going to include the star image motif of our artist so that it is recognisable, the image that we have chosen is playing cards due to the fact that it relates to the artist.
There is frequently reference to notion of looking (screens within screens, television etc)
Close ups of eyes show throughout, also the use of direct address in the home videos make it apparent that it is being recorder with someone that they know. Also the fact that they are watching a home video is also us to address the notion of looking.
There is often intertextual references to films, television, other music videos etc.
The use of movie posters that relate to films that would have been around when the home video was taken show that time has passed.
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