Types of Music Video

Goodwin stated that there are three main different types of music video that are followed by artists:

The first is the performance video, this is mainly a video of the artists performing their song, this is usually recorded in a studio so that sound quality can be vastly improved on filming it on set with all of the other background sounds that would get in the way. However this is not always the case, for example in one of OK Go's videos named this to shall pass is a key example of this, in that music video they perform with a large marching band which was actually filmed live and released to the public. This video was also a success in that it was filmed in one take, a method that OK Go have cornered the market in as their other music videos use this idea also. This type of music video is common in rock bands as they usually like to advertise a 'raw' and 'untouched' feeling to their music videos so that it says that the band is still only about producing good music.

Another type of music video is the narrative video, this usually tells a story which is often based around the music. For example, example's Last Ones Standing has been cleverly made to mimic a cop show from the 80's, only at one point does example actually mime the words of the song, and the rest follows the daily activities of the fictional cop character that he portrays.

The final type of music video is the concept based, this is where a video is particuarly notable due it's content and the unique-ness of it. For example OK Go's Here it goes again is particuarly notable as it is performed on six tread-mills as the band sings the song to a choreographed dance whilst using the running machines. This video started on the internet and became world wide over night, the band used this 'one take' star image to create a name for themselves and have since created two other 'one take' videos.