Many artists started with their own niche, that one thing that made them stand out against the others, this could be through the star's image or the way that they sing. Lily Allen has been famed for having her own unique style of music which she herself coined as being her own, however since then other artists have come along and attempted to replicate her type of music. Kate Nash has been seen to try to adopt this music style however has appeared to be copying Allen's style and is therefore less popular.
It is now becoming increasingly easy to become famous as there are multiple mediums in which a person can show their niche to the world. Websites such as bebo and myspace as well as tv shows such as the X factor allow people to advertise themselves to the world by showing what they do best.
Some artist's niches are their image, by creating an air of mystery about themselves, this can be seen in bands such as gorillaz who almost never show themselves to the public but instead use cartoon images to represent themselves. Other artists reveal themselves to their audience but take on another persona whilst on stage, artists such as Lady Gaga and Marilyn Manson give themselves a strange reputation so that they are well known in the music industry.
Super Furry Animals used their star image and more importantly their name to create the video to their song 'Golden Retrievers' in which they themselves become Yeti like creatures. Artists also usually use comedy to further their public image, eminem for example used the novelty of being one of the first successful white rappers to make it into the public domain.
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