Our target audience are boys of girls aged between 16 and their late 20's, this is because of who the artist is and the type of music that he makes. The target audience for this artist are probably more laid back and have similar lives to the ones depicted in his songs, these are people that live life as it comes and do not worry about money etc.
It is this target audience that I plan to base my ancillary task as well as my music video for, it is these people that we are making the whole project for at the end of the day and it must appeal to them. It is because of this we must shape our entire project around them, the layout of the website must be interesting and up to date, this could be achieved through live twitter updates so that they can follow him on another popular website which is also aimed at people of this age group. We must be very concious of who this whole thing is aimed at whilst creating the music video as at the end of the day that is who will be buying it.
Wednesday, 29 December 2010
Filming Diary
We filmed all of our footage over the space of two days, this was so that continuity of factors such as the weather could be maintained easily and due to the fact that there were two locations in which we were shooting in so we filmed a location a day for two days.
Day 1
We began filming our opening scenes during the early morning, this is so that we do not need to rely on any artificial light and it makes the morning scenes seem like they are morning. We filmed the first few shots and soon realized how important it is to check for continuity mistakes as they are very easily done due to moving around between takes. This was reduced by the length of our shots however still became a problem that we had to take a great deal of care of. We have changed a couple of shots due to complications or if on location we felt that another would be better.
We then moved outside to do the various shoots on the way to the train station, at some parts we added or changed what was happening as we were walking, we would be walking along and I would hold the camera and film the actress talking for a moment which we could then use in the final piece. We felt that it was important for the weather and lighting to stay the same for this external part so we shot extra footage, much more than we needed so that when we get to the editing stages we have enough shots and we can take what we want and leave what we don't need. We also began playing our song on my phone as we walked so that we could get a taste for what we aim to finally do, we can create a fast cut montage using short clips and if the characters are already going with the beat of the song it works even better. We only did this with a couple of shots such as one where they are walking round and infront of the camera and my foot lands right infront, this was so we could synchronize our walking speed with that of the song. It was at this point that we noticed that due to the white balance of our camera for a split second it had to go white in the footage. We plan to use this to our advantage during the editing stages as we can use it as a natural fade to white. These ideas came naturally to us as we began filming, we soon found ourselves thinking, what about this shot, or what if we move it over here? We had to finish filming for the day however because the sun had begun to go down and this was the section of the film that we planned to shoot during the next day of filming.
Day 2
Today we began by shooting the train station parts of the music video and on from there, we found a shot that I particuarly liked which was as the other actor and I run up the stairs have the camera pointing into a convex mirror in the corner, this allowed for an almost wide angle feel to the shot. We once again overfilmed, getting shots of trains going past, arriving and people on the platform that we can use later to set the scene more. We then did other shots on the train that could show that we were traveling somewhere, I did other shots such as walking out of the train station and into the town. We then filmed various other shots as the characters in our music video traveled to the bowling alley, the lighting at this point was good for what we wanted as we began filming at the point that we stopped filming the day before so that continuity of light could be upheld well.
Unfortunately on the day of filming it was the weekend of halloween, we didn't think this would have been a problem however the lighting in the bowling alley had been turned right down and replaced by UV lights. We overcame this by using the lighting effects on the camera and setting it to 'night mode' so that it picked up even more light. Following that we shot the scene in the arcade, like the day before we began shooting various shots of anything as well as the shots written in our storyboard so that any clips that we don't like could be replaced with that.
We finished the day by traveling back, by this time it was night time which rounded the music video off nicely, I filmed some shots which worked very well, such as the close ups of feet and the bus driving away. For this we needed to sit on a step for about ten minutes waiting for the bus to drive away but the final effect came out very well, also during the drive home from the station I shot clips out of the windows to use later on, I filmed the entire drive home just incase there was something that we could use later on, unfortunately a lot was rather shakey however some was usable and I intend to use it when it comes down to it during the editing.
Day 1
We began filming our opening scenes during the early morning, this is so that we do not need to rely on any artificial light and it makes the morning scenes seem like they are morning. We filmed the first few shots and soon realized how important it is to check for continuity mistakes as they are very easily done due to moving around between takes. This was reduced by the length of our shots however still became a problem that we had to take a great deal of care of. We have changed a couple of shots due to complications or if on location we felt that another would be better.
We then moved outside to do the various shoots on the way to the train station, at some parts we added or changed what was happening as we were walking, we would be walking along and I would hold the camera and film the actress talking for a moment which we could then use in the final piece. We felt that it was important for the weather and lighting to stay the same for this external part so we shot extra footage, much more than we needed so that when we get to the editing stages we have enough shots and we can take what we want and leave what we don't need. We also began playing our song on my phone as we walked so that we could get a taste for what we aim to finally do, we can create a fast cut montage using short clips and if the characters are already going with the beat of the song it works even better. We only did this with a couple of shots such as one where they are walking round and infront of the camera and my foot lands right infront, this was so we could synchronize our walking speed with that of the song. It was at this point that we noticed that due to the white balance of our camera for a split second it had to go white in the footage. We plan to use this to our advantage during the editing stages as we can use it as a natural fade to white. These ideas came naturally to us as we began filming, we soon found ourselves thinking, what about this shot, or what if we move it over here? We had to finish filming for the day however because the sun had begun to go down and this was the section of the film that we planned to shoot during the next day of filming.
Day 2
Today we began by shooting the train station parts of the music video and on from there, we found a shot that I particuarly liked which was as the other actor and I run up the stairs have the camera pointing into a convex mirror in the corner, this allowed for an almost wide angle feel to the shot. We once again overfilmed, getting shots of trains going past, arriving and people on the platform that we can use later to set the scene more. We then did other shots on the train that could show that we were traveling somewhere, I did other shots such as walking out of the train station and into the town. We then filmed various other shots as the characters in our music video traveled to the bowling alley, the lighting at this point was good for what we wanted as we began filming at the point that we stopped filming the day before so that continuity of light could be upheld well.
Unfortunately on the day of filming it was the weekend of halloween, we didn't think this would have been a problem however the lighting in the bowling alley had been turned right down and replaced by UV lights. We overcame this by using the lighting effects on the camera and setting it to 'night mode' so that it picked up even more light. Following that we shot the scene in the arcade, like the day before we began shooting various shots of anything as well as the shots written in our storyboard so that any clips that we don't like could be replaced with that.
We finished the day by traveling back, by this time it was night time which rounded the music video off nicely, I filmed some shots which worked very well, such as the close ups of feet and the bus driving away. For this we needed to sit on a step for about ten minutes waiting for the bus to drive away but the final effect came out very well, also during the drive home from the station I shot clips out of the windows to use later on, I filmed the entire drive home just incase there was something that we could use later on, unfortunately a lot was rather shakey however some was usable and I intend to use it when it comes down to it during the editing.
Wednesday, 22 December 2010
Similar Websites
Mumford and sons have a similar website to the one that I plan to make for my anciliary task for Ed Sheeran. I feel that with this type of artist simplicity is key, I will use the house colours and star image motifs that I create for my artist on his website and on the albm, I will also, like Mumford and Sons have done. Include a link to the album that they have made, this is important as fans will be able to buy merchandise online legally.
James Blunt's website is similar to the one that I would like to create for Ed Sheeran, I would like a white background so that I can stay very simplistic. I will also include links to updates, tours and photos etc. Which is very commong for a band or artist's website to include, I like the way that this website is plain and clear with minimal white space and clutter, thisis something that I will try hard to
achieve in my website.
Enrique Iglesias' style of music is also similar to Ed Sheeran's in that he uses acoustic guitar in most his songs. Enrique's website is very focused around selling his merchandise and tickets, he uses his star image motif of himself to sell the various things on his website such as his after shave (seen in the bottom right of the image) or his tickets in the large box which changes images every minute.I like that Enrique's website is very simple to use, there is a navigation bar at the top which is something that I will use in my music video and the use of his star image motif is something that I would like to also recreate.
My Artist
I chose my artist because the song that I listened to had a good storyline that I could map out in my head whilst listening to it for the first time. This allowed me to eaily create a storyboard to that music video which worked well, my artist is named Ed Sheeran, he was made well known through the MIA song Bullet Bullet and also collaborating with the well known rap artist Example in a video posted onto Youtube which was filmed backstage at one of his gigs.
The use of certain keywords or phrases in his song 'Little Bird' will allow me to match lyrics to visuals at different points throughout my music video which works with Goodwin's theory.
Lighting
Lighting has become an issue whilst filming, the outside shots due to their nature are fine as they have all of the natural lighting needed but the inside shots seem to have caused some problems. The opening to the music video features a shot of the girl drinking tea, the person then looks down and their own mug comes up into the shot as the use of a transition. This is a really good shot however because of the large amount of light coming in from behind her, it is causing her to become shadowed, this means that this shot isn't as well lit as it could have been. If I could improve it now I would get come artificial lighting such as the use of a flood light and bounce it against a piece of white paper to create more natural looking light.
Also when we filmed in the bowling alley we didn't account for the fact that we went during halloween weekend to film so the lanes were lit with UV lights causing everything to be darker. Although we have made up for this in the use of the camera's night time mode and the effects available to us on the computers, this could have been improved by filming another weekend.
Also when we filmed in the bowling alley we didn't account for the fact that we went during halloween weekend to film so the lanes were lit with UV lights causing everything to be darker. Although we have made up for this in the use of the camera's night time mode and the effects available to us on the computers, this could have been improved by filming another weekend.
Camera Work
To make sure that the music video isn't boring with the camera work we used a mix of both handheld and fixed shots. I thought that using the same handheld effect throughout could be quite difficult for the viewers to follow, this is why we introduced some fixed shots.
Monday, 13 December 2010
Thursday, 9 December 2010
Shooting problems
We have had some problems with lighting in our video, during some of the internal shots the lighting was poor. This can be seen during the shot where the girl is seen drinking tea and then it goes into it's own cup, this was difficult to correct using the editing software that is available to us. The way we are going to over come this is by reshooting this particular shot with a stronger lights against her, we have a flood light available to us which we could point away from the shot against a piece of large white paper to give the illusion of natural light against her. Doing this will improve the quality of the shot.
Website Ancilliary Task
We have produced a draft for a website using the program Adobe Dreamweaver. Fortunately to us we are familiar to this software and found it easy to produce a proffesional looking website. However we have used copyrighted images to show what the website will look like (EG the legs at the top of the screen), we will solve this problem by taking our own photos similar to those that we have already used along with adding more panels. The panel layout we have used came from the idea of the Mozart HTC phone as the page could be updated using various live panels which update automatically, from here fans can see a live twitter feed of Ed Sheeran, there are also links to the shop and to see his upcoming gigs.
We have also asked permission from Ed Sheeran to use the images of his album artwork and merchandise so that we can easily make an authentic looking webstie. This also allows us to use copyrighted images without having to worry about breaking the law.
At first we had a bar splitting the titles and main page which had no real relation to the website or artist himself. It was at this point that I suggested changing this to a shoe lace as his star image motif is a shoe. This is where the image changed into a shoe lace going accross.
Wednesday, 8 December 2010
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