Our target audience are boys of girls aged between 16 and their late 20's, this is because of who the artist is and the type of music that he makes. The target audience for this artist are probably more laid back and have similar lives to the ones depicted in his songs, these are people that live life as it comes and do not worry about money etc.
It is this target audience that I plan to base my ancillary task as well as my music video for, it is these people that we are making the whole project for at the end of the day and it must appeal to them. It is because of this we must shape our entire project around them, the layout of the website must be interesting and up to date, this could be achieved through live twitter updates so that they can follow him on another popular website which is also aimed at people of this age group. We must be very concious of who this whole thing is aimed at whilst creating the music video as at the end of the day that is who will be buying it.
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